Hello! I'm Wei Xiang, a budding business leader with a diverse experience from IT, Marketing, Human Resources and Entrepreneurship. This webpage consolidates the past projects I have worked on. Watch this page transform over the next few weeks! (This is coded from scratch but feel free to use the source code with reference to my website!)
Work Experience
KaVo Kerr - Regional Product & Digital Marketing Intern
Medical Devices
Generated marketing qualified leads from Customer Relationship Management (CRM) System through
logistic regression and demographic segmentation.
Evaluated account statuses using Geographic Information Systems (GIS).
Scheduled and documented posts for Facebook accounts of KaVo Kerr and Nobel Biocare.
Implemented web scraping semi-automation of database and documented as standard work.
Created product comparison tables with technical information for dental chairs and hand instruments.
Profiled key competitors through researching brand, products, pricing and digital campaigns.
Performed regulatory due diligence on medical promotions in Australia and New Zealand.
Aon - Business Analytics Consulting Project
Professional Services
Proposed recommendations for global health insurance problem with aid of Python and Tableau.
Fuji Xerox - Market Intelligence Analyst Intern
Information Technology Solutions
Identified business opportunities and challenges via market assessment on various topics in print, information technology, real estate and hospitality industries.
Analysed market share and size of printer business using Excel pivot tables and visualisations.
Profiled key competitors through researching channel partners, promotions and pricing.
Researched and documented market trends which can impact the business.
EcoTumble - Co-Founder & Chief Marketing Officer (Student Led Initiative)
Consumer Business
Offered drinkware and food storage solutions for environmentally conscious consumers.
Forecasted demand and understood consumer preferences through building market research surveys.
Led unique value proposition and go-to-market strategy, generating over 40% profit.
Curated original digital marketing content and sold to customers via e-commerce platforms.
Schaeffler Group - APAC Talent Management Intern
Automobile Manufacturing
Digitalised Talent Review System through UI/UX design, SAP data extraction and Excel VBA.
Researched on recruitment landscape and proposed employer branding strategy for the APAC region.
Education
Nanyang Technological University (Nanyang Business School), Singapore - Bachelor of Business (Business Analytics) with Minor in Entrepreneurship
ESSEC Business School, France - Exchange Programme, Global BBA
National Junior College
Catholic High School
Projects
Hospital Information System
Credit Card Fraud Detection
Decision Analytics
Skills
Soft Skills
IT Skills
Python Programming
R Programming
Tableau
Excel (with VBA)
PowerBI
Access
Statistical Analysis Software (SAS)
Structured Query Language (SQL)
Hypertext Markup Language (HTML)
Cascading Style Sheets (CSS)
User Interface / User Experience (UI/UX)
Languages
English (Native)
Mandarin (Native)
German (Native)
Interests
Chess
Nature
Reading
Co-curricular Activities
NTU Students' Union - Vice Chairperson (Information & Research)
Led and mentored a team consisting 11 committee members to solve undergraduate student pain points.
Analysed feedback from 6000 students on food, healthcare and exchange using R and Tableau.
Facilitated and coordinated 3 focused groups regarding student life and university curriculum policies.
Presented recommendations in 4 distinct reports to benefit 24,000 undergraduate students.
NTU Students' Union - Assistant Honorary General Secretary
NTU Students' Union - Events Coordinator (Business Projects)
NTU Entrepreneurship Society - Financial Secretary
Established a standard operating procedure for handover to future financial secretaries.
Managed finance, documented meeting minutes, and liaised with student affairs office for event grants.
Awards and Achievements
NTU-Aon Business Analytics Consulting Hackathon – Best Team
Toastmasters International – Visionary Communication Proficient Certificate
National Service Excellence Award
AXS-NTU Video Case Challenge 2018 – Finalist (Innovative Team)
NTU Toastmasters Table Topics Contest 2018 – 1st Runner Up