Tan Wei Xiang

Hello! I'm Wei Xiang, a budding business leader with a diverse experience from IT, Marketing, Human Resources and Entrepreneurship. This webpage consolidates the past projects I have worked on. Watch this page transform over the next few weeks! (This is coded from scratch but feel free to use the source code with reference to my website!)

Work Experience

KaVo Kerr - Regional Product & Digital Marketing Intern

Medical Devices

  • Generated marketing qualified leads from Customer Relationship Management (CRM) System through logistic regression and demographic segmentation.
  • Evaluated account statuses using Geographic Information Systems (GIS).
  • Scheduled and documented posts for Facebook accounts of KaVo Kerr and Nobel Biocare.
  • Implemented web scraping semi-automation of database and documented as standard work.
  • Created product comparison tables with technical information for dental chairs and hand instruments.
  • Profiled key competitors through researching brand, products, pricing and digital campaigns.
  • Performed regulatory due diligence on medical promotions in Australia and New Zealand.

Aon - Business Analytics Consulting Project

Professional Services

  • Proposed recommendations for global health insurance problem with aid of Python and Tableau.

Fuji Xerox - Market Intelligence Analyst Intern

Information Technology Solutions

  • Identified business opportunities and challenges via market assessment on various topics in print, information technology, real estate and hospitality industries.
  • Analysed market share and size of printer business using Excel pivot tables and visualisations.
  • Profiled key competitors through researching channel partners, promotions and pricing.
  • Researched and documented market trends which can impact the business.

EcoTumble - Co-Founder & Chief Marketing Officer (Student Led Initiative)

Consumer Business

  • Offered drinkware and food storage solutions for environmentally conscious consumers.
  • Forecasted demand and understood consumer preferences through building market research surveys.
  • Led unique value proposition and go-to-market strategy, generating over 40% profit.
  • Curated original digital marketing content and sold to customers via e-commerce platforms.

Schaeffler Group - APAC Talent Management Intern

Automobile Manufacturing

  • Digitalised Talent Review System through UI/UX design, SAP data extraction and Excel VBA.
  • Researched on recruitment landscape and proposed employer branding strategy for the APAC region.


Nanyang Technological University (Nanyang Business School), Singapore - Bachelor of Business (Business Analytics) with Minor in Entrepreneurship

ESSEC Business School, France - Exchange Programme, Global BBA

National Junior College

Catholic High School


Hospital Information System

Credit Card Fraud Detection

Decision Analytics


Soft Skills

IT Skills

Co-curricular Activities

NTU Students' Union - Vice Chairperson (Information & Research)

NTU Students' Union - Assistant Honorary General Secretary

NTU Students' Union - Events Coordinator (Business Projects)

NTU Entrepreneurship Society - Financial Secretary

Awards and Achievements

NTU-Aon Business Analytics Consulting Hackathon – Best Team

Toastmasters International – Visionary Communication Proficient Certificate

National Service Excellence Award

AXS-NTU Video Case Challenge 2018 – Finalist (Innovative Team)

NTU Toastmasters Table Topics Contest 2018 – 1st Runner Up